RIM quickly got around a ban on mentioning BBX during BlackBerry DevCon Asia by renaming its platform. The new smartphone and tablet platform will just be called BlackBerry 10. Its technique copies the one used by Apple for jumping multiple version numbers with QuickTime and Final Cut Pro.
RIM faced a symbolic setback for its platform Tuesday after BASIS successfully landed a temporary block on the use of the BBX name. An Albuquerque court determined that the upcoming BlackBerry platform's use was "identical" to BASIS' mobile app platform and had to stop during BlackBerry DevCon Asia between December 7 and 8. Letting RIM use the trademark could confuse people and make them think that BASIS' app platform would only work on the unreleased platform, the court argued.
Research In Motion currently faces a legal dispute over the trademark BBX, which represents the BlackBerry maker's upcoming unified OS for smartphones and tablets. Just two days after RIM introduced BBX, software company Basis filed a lawsuit accusing the Canadian company of infringing its BBx trademark that is tied to a computer programming language.
