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Beats by Dre launches World Cup mini-movie featuring Solo2, iPhone 5s

06/05, 6:28pm

Video features authentic pre-game prep rituals by star soccer athletes, company says

The first promotional ad for Beats' headphone division, Beats by Dre, since Apple's deal for the firm has been released -- and heavily features the iPhone 5s throughout the five-minute video. Unlike previous commercials, however, the iPhone is seen to be the only smartphone used by the athletes. The ad, titled "The Game Before the Game," focuses on World Cup stars such as Neymar da Silva Santos Junior and features what the company says are genuine pre-match rituals.

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ColorWare outs iridescent Beats by Dre Studio headphones

04/25, 4:20pm

ColorWare offers $1,000 versions of Beats by Dre

ColorWare has begun shipping the ColorWare Collection, which are three iridescent-colored Illusion Beats Studio by Dre headphones. The customized Monster phones will only be available for a limited time, though the company isn't saying how long exactly. The chameleon-like effect will shift colors depending on the angle from which they are viewed.

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