Betaworks reconstructed Digg from ground up in six weeks
Having purchased well-known link aggregator Digg just six weeks ago, social web incubator Betaworks launched the promised "rebuild" of the site on Tuesday. The new site has a complete redesign, switching to editorial rather than user curation of stories, and featuring snappier performance. A new iPhone application has launched in parallel with the redesign, giving iOS users a native interface for the new site. Betaworks promises more features in the future -- including network-based personalization features, a new commenting engine, more work on mobile Digg, more data presented to the users, and API development.
10-person team hopes to finish within 6-week window
Digg is being relaunched by Betaworks. A post on the company's "Rethink Digg" blog states that a 10-person team of engineers, editors and designers from News.me have been working for the last few weeks on a new Digg website. The team hopes that the new version of Digg will be ready by August 1, after six weeks of work starting from scratch.
Deal more complex than originally thought
Expanding on yesterday's news that Digg had been bought by Betaworks, further details have emerged that paint a more complex picture of the Digg sale. New and expanded information reveal that not only did The Washington Post Company play a part in Digg's sale, as was previously known, but professional networking site LinkedIn also acquired a portion of the fallen social news site. The newest information brings with it a recalculation of Digg's total selling price; all told, the site is thought to have gone for around $16 million.
Company behind bit.ly grabs fallen social media site
Digg has reportedly been scooped up by New York technology development firm Betaworks, which operates bit.ly and other tech startups. Sources familiar with the matter have told The Wall Street Journal that the once-prominent social news site sold for just $500,000. Digg will reportedly be folded into News.me, a digital news site that Betaworks already owns.