Media tracking group to use...
07/26, 9:35am
Study to use iPhone for Nielsen-like ratings
The Coalition for Innovative Media today said it would be one of the first to use smartphones to conduct market research [sub. required]. About 1,000 people are being promised a free iPhone in return for reporting their usage habits in half-hour blocks. A custom iPhone app will let them report their TV viewing, ad reactions and device use from a handheld rather than the traditional paper forms or dedicated media devices.