Fujifilm F770 EXR and SL300 lead zoom camera pack
Fujifilm's virtually complete overhaul of its camera line continued Thursday with long-zoom cameras. The F770 EXR, F750 EXR, and F660 EXR all upgrade to a new half-inch, 16-megapixel CMOS sensor that improves low-light shooting, especially in the EXR dynamic range and low noise modes. The F750 EXR and F770 EXR also use a new 20X, 25-500mm equivalent lens, while the F660 EXR uses a still-long 15X (25-360mm) lens.
Fujifilm X10 priced and dated
Fujifilm wrapped up its week by committing to a ship date and price for the X10. Its semi-pro contract first shown last month will be on shelves in early November. It should cost $600, at the level of entry DSLRs and mirrorless interchangeables but at half the price of the flagship X100.
Fujifilm Z900 EXR packs CMOS and new lens
Fujifilm in a rare out-of-cycle introduction put out a new flagship camera for its Z-series designer line. The Z900 EXR has a new CMOS-based, 16-megapixel sensor with EXR that should be much better at capturing shots in low light. As an EXR unit, it can focus on resolution or drop the resolution to either reduce noise or improve the dynamic range for the multi-shot HDR mode.
Fujifilm X100 gets DSLR-size sensor, retro design
Fujifilm helped kick off the start of Photokina a day early by launching the FinePix X100. The 12.3-megapixel camera carries a 1950s metal-and-leather body but is targeted at pros who need a close-up camera or hobbyists who thrive on macro or near-macro shots. An APS-C sized CMOS sensor using Fujifilm's EXR technology gives it DSLR-level light sensitivity and is helped by a fixed-in-place but bright and fast 23mm f2 prime lens.
Fujifilm intros cameras with new-gen EXR sensor
Fujifilm took its turn at pre-Photokina unveilings with new cameras highlighted by two high-end models. The FinePix F300EXR is one of the first cameras to use a second-generation EXR sensor that adds phase detection into the sensor itself; it can use phase detection autofocus to capture bright subjects but switch to contrast autofocus in the dark; it can lock in as quickly as 0.16 seconds. A gyroscopic sensor also improves the practical sensitivity as it can better compensate for sudden or dramatic movements and lower the ISO needed to get a stable shot.
F80EXR and Z700EXR lead Fujifilm 2010 line
Fujifilm as part of a sweeping range of camera updates for PMA added a pair of new cameras using its EXR sensor technology. The Z700EXR not only takes the dynamic range and low noise features outside of the F series but is Fujifilm's first touchscreen camera. A 3.5-inch display on the back is the central interface and brings tap-to-focus and search with a relatively unique interface that auto-rotates depending on the orientation of the camera.