Barnes & Noble buys e-book retailer, to open own
03/06, 4:55pm
B&R to open e-book store
Barnes & Noble has recently purchased Fictionwise for $15.7 million, a retailer of electronic books, says a Friday Wall Street Journal report, and will launch a new e-book store later this year. William Lynch Jr., president and CEO of Barnes & Noble, said the retailer bought Fictionwise because it has "one of the most popular applications on the iPhone, and they really understand merchandising," among other reasons.Fictionwise was the first e-book retailer to offer third-party e-books supported by Amazon's Kindle reader back in 2007.

