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iOS may make up 80% of mobile video viewing

05/23, 7:00pm

iOS still four fifths of mobile video

A new study (PDF) from video monetizer FreeWheel has suggested that Apple devices may dominate mobile video viewing by a wide margin. Tracking across its five billion-plus video ads, it found that almost 80 percent of mobile video watching took place on an iPad, iPhone, or iPod touch, leaving Android 20 percent. The iPhone and iPod were joint leaders at 30 percent where the year-old iPad still matched the entire Android platform.

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