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GM, Facebook talking again on ads

07/03, 6:17pm

No agreement, but Facebook hopes to prove effectiveness

General Motors and Facebook are in talks to try to work out the possible return of the automaker as a paid advertising client for the social network. Such a return would mark a reversal for GM, as the company abandoned its paid Facebook advertising efforts ahead of the social network's initial public offering. As Reuters reports, the talks are nowhere near completed, and Facebook is still trying to convince GM of the efficacy of its paid advertising model.

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