GE's General Imaging said in remarks that the company is branching out into the semi-pro segment with mirrorless, interchangeable lens cameras. A spokesperson didn't say what it would entail but promised a Micro Four Thirds-like entry sometime by the end of 2011. The young camera maker has so far clung only to point-and-shoot cameras.
GE's General Imaging had its turn at PMA introductions on Sunday with eight separate models that are a mix of new and upgraded models. The G5WP leads the mix and is GE's second waterproof camera; it snaps photos at the same 12 megapixels and 4X zoom as its predecessor but is theoretically a revamp of the earlier G3WP. It ships later this spring for $180.
GE on Wednesday updated its General Imaging point-and-shoot cameras with four new models. Topping the range are the E1486TW and E1480W; both claim relatively high end features with 14-megapixel sensors as well as an 8X zoom, 28mm image stabilized lens that, put together, are rare in pocketable cameras. The E1480W will ship in the spring for $150, while the E1486TW adds a touchscreen interface and will arrive at the same time for $180.
General Imaging has recently added its first waterproof point-and-shoot digital camera to its lineup, the G3WP. It sports a 12.2-megapixel sensor, 4x optical zoom and a 4.5x digital zoom. Users can take photos safely at depths of up to nearly 10 feet thanks to its case, with shots framed on a 2.7-inch LCD screen. The camera has 116MB of built-in memory, but supports SDHC cards up to 8GB in capacity.
