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Microsoft took a low key approach Wednesday to trying to counter Apple's Genius Bar service. AnswerDesk.com takes much of the company's Answer Desk service from its retail shops to free, live chats on the web. Along with diagnosing technical problems with Microsoft software, they also provide the same non-emergency help, such as training users on Office and Windows.
Apple is planning a significant revamp of the Genius Bar that could both reflect a changing of the guard and improve the experience for customers, a rumor late Saturday may have uncovered. Stores will supposedly replace the MacBook Pros with iPads, 9to5 understood, using an app equivalent to the GCRM repair management tool that they use now. The swap would let Geniuses move around the store to help diagnose systems anywhere in the store.
