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Advertising beacons secretly hidden in New York City phone booths

10/06, 4:44pm

Estimated 500 Bluetooth beacons installed as part of city-approved trial

A marketing firm has littered New York City with marketing beacons, a report has discovered. Hidden within phone booths in Manhattan, approximately 500 of the Bluetooth beacons have been installed, with the devices able to help retailers and advertisers track the movements of smartphones owned by passers by, as well as potentially pushing marketing messages to devices.

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Qualcomm Gimbal Bluetooth beacons to compete with Apple's iBeacon

12/10, 9:17am

Bluetooth LE continues retail push

Less than a week after Apple began deploying its iBeacon technology inside US retail stores, Qualcomm has launched its own alternative. Known as Gimbal, Qualcomm's proximity beacons also take advantage of low-power Bluetooth LE to help retailers optimize their smartphone-enhanced shopping experience as customers move throughout a store.

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