Subscribe to this page now.

Advertising beacons secretly hidden in New York City phone booths

10/06, 4:44pm

Estimated 500 Bluetooth beacons installed as part of city-approved trial

A marketing firm has littered New York City with marketing beacons, a report has discovered. Hidden within phone booths in Manhattan, approximately 500 of the Bluetooth beacons have been installed, with the devices able to help retailers and advertisers track the movements of smartphones owned by passers by, as well as potentially pushing marketing messages to devices.

more

Qualcomm Gimbal Bluetooth beacons to compete with Apple's iBeacon

12/10, 9:17am

Bluetooth LE continues retail push

Less than a week after Apple began deploying its iBeacon technology inside US retail stores, Qualcomm has launched its own alternative. Known as Gimbal, Qualcomm's proximity beacons also take advantage of low-power Bluetooth LE to help retailers optimize their smartphone-enhanced shopping experience as customers move throughout a store.

more

Electronista Sponsor

Electronista Newsletter

Free Technology and Gadgets Newsletter

  • We will not share your email address with anyone.

    toggle

    Most Popular

    Sponsor

    Recent Reviews

    Asus Chromebook C300

    When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

    Plantronics BackBeat Pro Bluetooth headphones

    Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

    Lemur BlueDriver

    "Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a fort ...

    Sponsor

    toggle

    Most Commented

     
    toggle

    Popular News