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Qualcomm Gimbal Bluetooth beacons to compete with Apple's iBeacon

12/10, 9:17am

Bluetooth LE continues retail push

Less than a week after Apple began deploying its iBeacon technology inside US retail stores, Qualcomm has launched its own alternative. Known as Gimbal, Qualcomm's proximity beacons also take advantage of low-power Bluetooth LE to help retailers optimize their smartphone-enhanced shopping experience as customers move throughout a store.

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