Praises company's transparency, supplier responsibility, environmental record
In what could be seen as an about-face in its often-combative relationship with Apple, Greenpeace has reacted to the company's latest Supplier Responsibility report, praising the iPhone maker' push to reduce the use of "conflict minerals" and specifically complimenting the CEO, saying Apple's increased transparency regarding its suppliers "is becoming a hallmark of Tim Cook's leadership at the company."
Early reaction to new job for former EPA head is positive
Tim Cook's hiring of former EPA chief Lisa Jackson to be the new face of environmental responsibility at Apple has won praise from Greenpeace -- a group normally known for being critical of Apple's environmental policies -- and has been followed-up with a statement from Jackson herself on her new role at the Cupertino electronics giant, reports AppleInsider. Jackson told Politico via email -- written on her iPhone -- that she is "thrilled" to be joining the Apple team, while Greenpeace praised the hire as "a bold move."
Activist group still wants Apple to drop coal power
Environmentalist group Greenpeace says that Apple's clean energy policies have improved, but the company still has a long way to go. In a new report, Greenpeace analyzes Apple's efforts to reduce its dependency on coal-power, finding that the iPad maker has yet to lay out a realistic plan to power its iCloud offerings with cleaner energy alternatives. Greenpeace's "Clean Energy Road Map" gave Apple a score of 22.6 percent, up from 15.3 percent in April.
Facility to have two solar arrays, fuel cell farm
Apple's large-scale datacenter in Maiden, North Carolina will run entirely on renewable energy by the end of the year, the company has announced. Currently Apple is in the middle of buying equipment from Bloom Energy and SunPower Corp. to build not one but two solar arrays in the Maiden area; previously, only one was known to be in development. Once the equipment is in place, it should generate 84 million kWh of energy per year. Apple's fuel cell farm should be finished later in 2012.
Campaign over 'cloud' pollution escalates
Environmental activist group Greenpeace has staged a protest at Apple's Cupertino headquarters, notes AppleInsider. Images were projected onto the main building overnight, including supportive messages from users on Twitter and Facebook. Activists also secured themselves inside a so-called "survival device," measuring 8 feet tall and 10 feet wide. Four activists dressed themselves as iPhones, complete with screens again displaying messages from Twitter and Facebook.
Protesters point finger at coal-powered cloud
Apple's ongoing issues with environmental groups were thrust to the forefront today in Catawba County, NC, WCNC News reports. Protesters in Catawba blocked the train tracks leading to the Marshall Steam Station, which powers a data center Apple uses for its iCloud service.
Identity of Wake Up campaign now a mystery
Samsung on Friday gave a statement denying that it was responsible for the Wake Up campaign 'protesting' at Apple's retail store in Sydney, Australia. The company told SlashGear that it wasn't involved at all with the campaign, which makes no mention of any company or organization's name. The company behind the campaign, marketing agency Tongue, hasn't identified its client.
Activists target Apple over
Four Greenpeace activists today organized a protest at Apple's office in Cork, Ireland, reports say. The people handed out leaflets, and posted signs on the side of the building, including ones that spelled out "Clean our cloud." Police and fire crews were called, and after an hour the activists voluntarily came down from the office's roof. Greenpeace is allegedly organizing related protests across Europe.
Cites bad data, says NC facility will use 20MW
Apple has responded to criticism from environmental pressure group Greenpeace, which yesterday issued a report criticizing some of the biggest technology companies for lack of transparency on using sustainable resources for their cloud data centers. The Mac maker said Greenpeace's claims regarding Apple's North Carolina data center are based on bad data, claiming that it uses five times the amount of power that it actually does.
Google, Facebook named among better firms
Apple, Amazon, and Microsoft are among companies Greenpeace is criticizing in a new report on sourcing clean power for datacenters. The activist organization has rated a little over a dozen Internet-based companies on factors like their consideration of clean power when picking a location, their advocacy for the idea, and how transparent their clean power strategy is. Apple and Amazon have each been given Fs for their location choices; some examples are Apple's datacenter in North Carolina, and Amazon's presence in Northern Virginia, both of which are said to be dependent on a mix of coal and nuclear power.
Apple fuel cell plans outlined
Apple's upcoming fuel cell system for its Maiden, North Carolina datacenter should be ready just before the end of the year, according to new details. A filing mid-week at the North Carolina Utilities Commission has shown that the first fuel cell system will be ready in June, with all six up and running by November 30. Each of the systems, made by Bloom Energy, takes methane from animal byproducts and landfills, and combined should produce between 24 to 200 kilowatts across four individual fuel cells.
HP, Dell, Nokia take top spots
Apple has risen a substantial five spots in the latest edition of Greenpeace's regular "Guide to Greener Electronics" rankings. The company has a score of 4.6 out of 10, nevertheless putting it in fourth place. Leading the charts are HP at 5.9, followed by Dell at 5.1, and Nokia at 4.9. Trailing behind Apple are Philips (4.5), Sony Ericsson (4.2), Samsung (4.1) and Lenovo (3.8).
NC center could 'triple' Apple power consumption
As part of a report (PDF) rating several high-tech companies, Greenpeace has made public a critical stance of Apple's cloud-based environmental impact. The "clean energy index" rating for Apple's data services is just 6.7 percent, versus the likes of 21 percent for Twitter, 36.4 percent for Google and 55.9 percent for Yahoo. Apple was also given a "coal intensity" rating of 54.5 percent, in theory making it the most intense polluter among the group because of relatively high power consumption versus its coal power dependence.
Greenpeace says Dell stalling on green efforts
Greenpeace on Tuesday chastised Dell for not matching Apple in its commitments to making eco-friendly devices. The environmental activists held up the iPhone 4 as proof that even a mainstream, widely sold piece of electronics could be toxin-free and thus that Dell had no excuses for continuing to sell toxic systems. A statement from the organization accused Dell of continuing to "walk back" on promises it made to clean up its computers.
Group credits iPad with helping drive emissions
The activist group Greenpeace has publicly blasted the iPad and Dell over different environmental issues. The organization labels the iPad one of many "quintessential cloud computing devices" that are credited with driving the technology industry's demand for dirty coal power.
Samsung, Dell, Lenovo follow close behind
Greenpeace has announced its latest Guide to Greener Electronics, amid the plethora of product announcements this week at CES. The activist organization praises Apple for actively addressing environmental issues, with the removal of hazardous substances topping the list of priorities. Nokia leads the pack when comparing scores, with Sony Ericsson following close behind.
Groups take sides in row over environmental laws
Both Greenpeace and the US Secretary of Energy are welcoming an Apple decision to abandon the US Chamber of Commerce. The former's toxics campaigner, Casey Harrell, on Thursday issued a statement which applauded Apple for confronting the Chamber over its opposition to mandatory limits on greenhouse gases. Apple is the first technology company to have removed itself from the Chamber over the issue, though it was preceded by shoe maker Nike, and several energy companies including Exelon, PNM Resources and Pacific Gas & Electric.
Group suggests Greenpeace isn't the only watchdog
A California-based nonprofit, As You Sow, claims it has been a significant influence in Apple's latest campaign to develop environmentally-conscious practices. Although Greenpeace typically gets the first mention amongst organizations pushing companies to improve their methods, As You Sow suggests it directly engaged the Mac maker to disclose carbon footprint data.
Apple overhauls green info
Apple tonight put new life into its eco-friendly image with a major overhaul of its environment data. The new site puts an emphasis on the company's complete ecological impact and includes details of how each iPhone, iPod and Mac impacts the environment from its assembly through to its recycling or disposal, including detailed breakdowns of the toxicity of the materials used and the energy used in a sleep state when it applies. A broader scope also shows the company's total carbon emission footprint beyond its product, including its offices and retail stores.
Greenpeace anti HP Protest
Greenpeace through its Twitter feed said Tuesday that it has launched a campaign against HP today to criticize the company for its environmental policy. The activist group claims to have painted the roof of HP's Palo Alto headquarters with the words "hazardous products" and to be calling HP staffers with automated messages from William Shatner asking why the company hasn't lived up to its promises of greener products. The protesters now hold Apple as a model for green improvement and claim HP is lagging behind, particularly in its continued use of toxics like bromide flame retardants (BFRs) and polyvinyl chloride (PVC) in its computers.
Greenpeace shifts rankings
Several companies have shifted positions within Greenpeace's quarterly tech industry rankings, the latest report from the environmental group states. One of the notable increases in rank belongs Apple, which has risen four spots in the list to reach 10th place. All of the company's major products, barring power cords, are now claimed to be free of PVC plastic and brominated flame retardants (BFRs); Greenpeace criticizes the company, however, for using "unreasonably high" threshold limits in counting products as free of the chemicals.
Dell vs. Apple on greening
Dominant PC builder Dell has sharply criticized Apple for its environmental claims, a promotional blog post reveals. The company's community VP, Bob Pearson, has specifically taken aim at a recent MacBook ad, which suggests that the new unibody systems are the "greenest" notebooks on the market. Apple is only making broad claims without providing any long-term plans or even facts to back them up, says Pearson.
Greenpeace Picks on Apple
Greenpeace may be unfairly singling out Apple in its latest technology rankings, research by BusinessWeek shows. The magazine notes that Apple's score on the eco-friendly chart has barely moved despite its green initiative that eliminated toxins and many non-recyclable materials from most of notebooks, which itself followed similar moves to purge many of the materials from iPhones and iPods.
Greenpeace rates Apple
Apple has again lost ground against several competitors in the Greenpeace Greener Electronics ratings, despite a slight increase on the scale to 4.3 points. The environmental group cited positive changes in the computer manufacturer's processes and materials, including the removal of PVC and brominated flame retardants (BFRs) from some products, but noted that the company would have to completely phase-out such chemicals to score higher on the list. Greenpeace also noted that Apple needs to commit to timelines detailing the elimination of other hazardous materials from its products.
Mac Pro toxic? [u]
(Updated with corrections) Mac Pros may be producing fumes that contain toxic chemicals, according to tests posted on a French site for Mac enthusiasts, MacBidouille. The testing laboratory, Analytika, used multiple sensors over a period of eight days to collect air circulated by the cooling fan. Using gas chromatography and mass spectrometry, the report claims to have identified seven organic contaminants in the vapors.
Greenpeace on new iPods
Apple has made yet more environmental progress with its latest iPods, but still has more to accomplish, claims Greenpeace. The activist organization notes that the latest iPod nano has a number of positive checkpoints, such as arsenic-free glass, and a complete lack of mercury, PVC or brominated flame retardants (BFRs), all of which are said to be toxic in varying degrees. Though not immediately dangerous, the chemicals can form a cumulative threat when deposited en-masse in landfills.
Recyclers pollute Ghana
Scientists sent by Greenpeace to Ghana have recently found extreme cases of chemical contamination at two "e-waste" facilities. Soil and water tests were conducted at two electronics scrap yards where various items such as broken computers, monitors, and televisions are shipped from the United States and Europe for processing and extraction of scrap metals. Brands of these items included Philips, Sony, Microsoft, Nokia, Dell, Canon, and Siemens. The two scrap yards were located in two cities: one in the capital city Accra and another in the city of Korforidua.
Greenpeace pans iPhone 3G
Greenpeace is again calling Apple out on its environmental practices, citing that the iPhone 3G uses the same toxic building materials that it found in its breakdown of the original device. Casey Harrell, International Toxics Campaigner for Greenpeace, released a note on Wednesday saying he believes that, while the company has made large strides with reducing hazardous materials in its iMac and portable computers, the iPhone 3G remains largely unchanged.
Apple falls in Greenpeace
Apple has slipped in terms of environmental friendliness, claims Greenpeace. The activist group has published a new edition of its Guide to Greener Electronics, and whereas in the last rankings Apple jumped from 2.7 to 6.7 -- due to the release of the less toxic MacBook Air -- the company has since slipped to just 4.1, marking it as an offending company.
Greenpeace CE rankings
Japan's Toshiba and Korea's Samsung are the most environmentally friendly of the major electronics manufacturers, claims Greenpeace. The activist group has published a new edition of its Guide to Greener Electronics, ranking producers of consumer electronics against each other in terms of factors like pollution and recycling. Toshiba has leaped ahead six positions to tie the previous leader, Samsung, due to continued improvement in areas of both recycling and electronic waste; Samsung's static ranking, meanwhile, is attributed to an "incomplete" product takeback policy.
Greenpeace applauds Apple
Greenpeace today applauded Apple for the release of its new MacBook Air laptop, calling the device "a winner" and a strong entry in the race to build a green PC. The organization commends Apple's decision to ship a mercury and arsenic-free laptop, which Greenpeace says exceeds European Standards and raises the bar for the rest of the industry. Apple is on the right track, according to activists, and needs to make environmental leadership the theme of all of its products -- both old and new.
Greenpeace December 2007
A combination of new entrants and shifts in corporate practices have shaken up the rankings for ecologically friendly electronics makers, according to the December 2007 Greenpeace guide to the technology industry. Apple has improved from its previously very low scores, moving from 12th to 11th place; this is largely due to the use of aluminum and glass for the new iMac as well as a reduction in toxic chemicals for many iPods. The company nonetheless needs to more explicitly outline which hazardous substances it continues to use and also needs to greatly expand its takeback policy for recycling obsolete hardware outside of the US, Greenpeace argues.