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InMobi: iOS widened small lead over Android in ad share

04/23, 10:15am

InMobi suggests iOS edge closer than it seems

The total mobile user base is significantly less oriented towards Android than phone market share would suggest, according to research. An InMobi study saw iOS extend a slight lead in North America based on ad impressions, going from an 0.6-point lead at 33.1 percent in the fall to a 2.7-point gap at 36.8 percent in the winter. It had Apple, not Google, growing faster for at least the past several months.

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