04/15, 3:55pm
First Jobs biopic to stop at year 2000
The first Steve Jobs biographical movie has had some of its initial details revealed in an interview with the producing company Five Star Institute's Mark Hulme. Tentatively titled Jobs: Get Inspired, the movie outlined to Neowin won't cover the entirety of his life, instead starting from when he began edging towards technology in 1971 and ending in 2000, just a few years after his return to Apple. Hulme characterized these as the "up and down years," before the iPod arrived and Apple's growth exploded.
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01/13, 9:35am
Newton was '15 years too early'
In a new interview with the BBC, one-time Apple CEO John Sculley gives fresh commentary on several Apple-related topics, among them the prospect of an Apple-made TV set. "I think that Apple has revolutionized every other consumer industry, why not television? I think that televisions are unnecessarily complex," he says. "The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple."
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10/06, 11:15am
Steve Wolfram, UK Prime Minister add comment
One-time Apple CEO John Sculley is praising the company's most famous chief, Steve Jobs, in the aftermath of the latter's death. "His legacy is far more than being the greatest CEO ever," Sculley comments. "A world leader is dead, but the lessons his leadership taught us live on." He adds that Jobs was a "brilliant genius who transformed technology into magic," and that a part of the Apple co-founder "still lives within all of us through his beautifully designed products and his no-compromises media experiences."
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10/14, 4:55pm
Apple goal was to mass-market Macs
John Sculley -- once the CEO of Apple between 1983 to 1993 -- now admits that his hiring at the company was a "big mistake," according to a Cult of Mac interview. Formerly the president of Pepsi, Sculley was lured over to Apple because Steve Jobs was thought to be too young to be a CEO, and also because the company's board of directors hoped marketing success at Pepsi could be parlayed into mass-marketing computers. Jobs and Sculley were supposed to "work as partners," the latter notes, with their responsibilities split between technical issues and marketing.
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