Subscribe to this page now.

Interactive ads coming to TV on Xbox 360 this fall

06/14, 4:25pm

Toyota, Unilever, Samsung among first to participate in NUads

Microsoft later this year will roll out a new ad platform for video streaming services on its Xbox 360 console, presenting users with interactive experiences instead of the static ads seen on television. According to the Los Angeles Times, the new platform—dubbed NUads—will initially feature partnerships with Toyota, Unilever, and Samsung Mobile. The ad move is viewed as part of a larger Microsoft strategy to steal viewers from television networks and establish the 360 as the center of the living room experience.

more

Electronista Sponsor

Electronista Newsletter

Free Technology and Gadgets Newsletter

  • We will not share your email address with anyone.

    toggle

    Most Popular

    Sponsor

    Recent Reviews

    Logitech Hyperion Fury mouse

    Selecting the correct gaming mouse comes down to finding a device that balances the needs of a user with a price they can afford. Ofte ...

    Life n Soul BM211 Bluetooth speaker

    Bluetooth speakers aren't only for listening to some music at the park or on a long bus ride, but can also be built with tablets in mi ...

    Epson PowerLite Home Cinema 2030 projector

    With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

    Sponsor

    toggle

    Most Commented

     
    toggle

    Popular News