Land Rover claims more engagement with iOS
Apple has posted a new case study, featuring Land Rover, in order to promote its iAd network to advertisers. The business-to-business marketing refers to the case of Range Rover Evoque, for which Land Rover is said to have wanted to "engage an all-new audience." The team at iAd "identified the perfect target and worked with Mindshare and Y&R Group to bring the Land Rover experience to them [the audience] in an innovative way," according to Apple's website. The company is particularly proud of the amount of time people spend with iAd spots.