Apple touts iAd with new Land Rover case study

08/06, 5:06pm

Land Rover claims more engagement with iOS

Apple has posted a new case study, featuring Land Rover, in order to promote its iAd network to advertisers. The business-to-business marketing refers to the case of Range Rover Evoque, for which Land Rover is said to have wanted to "engage an all-new audience." The team at iAd "identified the perfect target and worked with Mindshare and Y&R Group to bring the Land Rover experience to them [the audience] in an innovative way," according to Apple's website. The company is particularly proud of the amount of time people spend with iAd spots.

The Daily to run big name ads but skip iAd

01/17, 1:20pm

News Corp to skip iAd for iPad news source

News Corp.'s delayed The Daily publication will have major ads from the start but won't tap into Apple's own iAds if a slip is accurate. Land Rover, Macy's, Pepsi and Virgin are all reportedly signing onboard for the iPad magazine's first ad run. Despite Apple's rumored direct involvement, though, AdAge heard Medialets would handle the ads instead of Apple's iAd system.