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Medialets: iOS ads surging back over Android

02/18, 9:30am

Medialets points to iPhone retaking mobile ad lead

Medialets on Friday gave a minor surprise to the industry with a new study that showed iOS had retaken the lead from Android in mobile ad share. After trailing for September through November, the iPhone and iPad bounced back December to make up a much higher share of premium ad inventory for mobile apps. The combined index for the two passed 4.0 where Android had leveled off at 3.0.

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The Daily to run big name ads but skip iAd

01/17, 1:20pm

News Corp to skip iAd for iPad news source

News Corp.'s delayed The Daily publication will have major ads from the start but won't tap into Apple's own iAds if a slip is accurate. Land Rover, Macy's, Pepsi and Virgin are all reportedly signing onboard for the iPad magazine's first ad run. Despite Apple's rumored direct involvement, though, AdAge heard Medialets would handle the ads instead of Apple's iAd system.

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US officials already checking Apple's exclusion of AdMob

06/10, 9:15am

FTC, DOJ may find iOS anti-AdMob terms illegal

US government officials are already investigating Apple's decision to block AdMob from iOS 4, tips asserted late Wednesday. Two contacts said that the federal level has an "interest" in whether the terms are anti-competitive. As it was still early, the FT sources didn't know if the Department of Justice or the Federal Trade Commission would conduct a proper investigation.

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AdMob: new iPhone ad rules hurt competition

06/09, 1:05pm

AdMob says iOS rules anticompetitive

AdMob founder Omar Hamoui today responded to Apple's updated iOS ad rules with a complaint that Apple was engaging in anti-competitive practices. The executive of the now Google-owned advertiser claimed that it could reduce the revenue for "tens of thousands" of app developers by limiting what AdMob could do for ads and would restrict app writers' choices for advertisers. He also inferred that it would hurt users by reducing the number of free or low-cost apps.

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iPhone 3GS browser faster than Apple's tests, rivals

06/24, 4:25pm

iPhone 3GS Web Tests

The web browsing on the just-launched iPhone 3GS is fast enough that it not only beats immediate competitors but even Apple's own claimed testing, mobile ad provider Medialets finds. Using the same SunSpider JavaScript benchmark Apple has used to demonstrate the added speed, the firm says the faster iPhone took about 16.5 seconds to complete the benchmark, or just a third the time of an iPhone 3G with the same iPhone OS 3.0 release. The speed is well above Apple's general claim of having "2X faster" performance across its newer device.

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