Subscribe to this page now.

Mood-based ads maybe coming to Kinect, according to patent

06/13, 1:18pm

Kinect to serve happy people vacation ads

A recently revealed patent application from Microsoft shows that the company may be working on bringing mood-based advertising to its Kinect peripheral for Xbox. The patent, filed in 2010, describes a method for serving ads based on a user's mental state as perceived by Kinect's 3D camera system or other technologies. Microsoft suggests the technology will help advertisers more accurately target their ads, which could conceivably improve their effect.

more

Electronista Sponsor

Electronista Newsletter

Free Technology and Gadgets Newsletter

  • We will not share your email address with anyone.

    toggle

    Most Popular

    Sponsor

    Recent Reviews

    Razer Taipan mouse

    The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

    Cambridge Audio DacMagic XS

    Every computer with a microphone or headphone port has one -- a digital to analog converter (DAC). There are nearly as many chipsets a ...

    D-Link Wi-Fi Smart Plug

    Home automation fans have been getting their fair share of gadgets and accessories in the last few years. Starting with light bulbs, a ...

    Sponsor

    toggle

    Most Commented

     
    toggle

    Popular News