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Mood-based ads maybe coming to Kinect, according to patent

06/13, 1:18pm

Kinect to serve happy people vacation ads

A recently revealed patent application from Microsoft shows that the company may be working on bringing mood-based advertising to its Kinect peripheral for Xbox. The patent, filed in 2010, describes a method for serving ads based on a user's mental state as perceived by Kinect's 3D camera system or other technologies. Microsoft suggests the technology will help advertisers more accurately target their ads, which could conceivably improve their effect.

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