Subscribe to this page now.

Mood-based ads maybe coming to Kinect, according to patent

06/13, 1:18pm

Kinect to serve happy people vacation ads

A recently revealed patent application from Microsoft shows that the company may be working on bringing mood-based advertising to its Kinect peripheral for Xbox. The patent, filed in 2010, describes a method for serving ads based on a user's mental state as perceived by Kinect's 3D camera system or other technologies. Microsoft suggests the technology will help advertisers more accurately target their ads, which could conceivably improve their effect.

more

Advertisement

Electronista Newsletter

Free Technology and Gadgets Newsletter

  • We will not share your email address with anyone.

    toggle

    Most Popular

    Advertisement

    Recent Reviews

    Seagate Wireless

    It seems like no matter how much internal storage is included today's mobile devices, we, as users, will always find a way to fill the ...

    Lenovo Yoga Tablet 2 (Android, 10.1-inch)

    Lenovo is building a bigger name for itself year after year, including its devices expanding beyond desktop computers. The company's l ...

    Brother HL-L8250CDN Color Laser Printer

    When it comes to selecting a printer, the process is not exactly something most people put a lot of thought into. Printers are often t ...

    Advertisement

    toggle

    Most Commented

     
    toggle

    Popular News