Mood-based ads maybe coming to Kinect, according to patent
06/13, 1:18pm
Kinect to serve happy people vacation ads
A recently revealed patent application from Microsoft shows that the company may be working on bringing mood-based advertising to its Kinect peripheral for Xbox. The patent, filed in 2010, describes a method for serving ads based on a user's mental state as perceived by Kinect's 3D camera system or other technologies. Microsoft suggests the technology will help advertisers more accurately target their ads, which could conceivably improve their effect.