Subscribe to this page now.

Mood-based ads maybe coming to Kinect, according to patent

06/13, 1:18pm

Kinect to serve happy people vacation ads

A recently revealed patent application from Microsoft shows that the company may be working on bringing mood-based advertising to its Kinect peripheral for Xbox. The patent, filed in 2010, describes a method for serving ads based on a user's mental state as perceived by Kinect's 3D camera system or other technologies. Microsoft suggests the technology will help advertisers more accurately target their ads, which could conceivably improve their effect.

more

Electronista Sponsor

Electronista Newsletter

Free Technology and Gadgets Newsletter

  • We will not share your email address with anyone.

    toggle

    Most Popular

    Sponsor

    Recent Reviews

    ActvContent Sync Smartband

    Smartbands of all sorts are hitting the market. Some build on the buzz around fitness trackers, while others offer simpler features fo ...

    RocketStor 6324L Thunderbolt 2 eSATA bridge

    Like it or not, the shift to Thunderbolt is underway. The connection is extremely flexible, allowing for video and data to co-habitate ...

    Patriot Stellar Boost XT 64GB USB 3.0 drive

    A vast selection of USB memory sticks means that consumers can often find exactly the size drive they need in a configuration that can ...

    Sponsor

    toggle

    Most Commented

     
    toggle

    Popular News