Subscribe to this page now.

Apple maintains top position in Brandz study

05/22, 6:18pm

Second year in top spot for iPhone maker

Apple has maintained its lead over other companies in the Millward Brown 2012 Brandz study. This marks the second year at the top for Apple, increasing their brand value from $153 billion to $182 billion, while previous branding leader Google slips behind IBM to third place. The study covers brand value as a perceptual worth independent from any financial undertakings, instead of market capitalization as typically used by financial analysts.

more

Electronista Sponsor

Electronista Newsletter

Free Technology and Gadgets Newsletter

  • We will not share your email address with anyone.

    toggle

    Most Popular

    Sponsor

    Recent Reviews

    IDrive cloud backup and sync service

    There are a lot of cloud services out there, and nearly all of them can be used for backing up key files and folders. A few dedicated ...

    Asus Chromebook C300

    When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

    Plantronics BackBeat Pro Bluetooth headphones

    Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

    Sponsor

    toggle

    Most Commented

     
    toggle

    Popular News