Subscribe to this page now.

Apple maintains top position in Brandz study

05/22, 6:18pm

Second year in top spot for iPhone maker

Apple has maintained its lead over other companies in the Millward Brown 2012 Brandz study. This marks the second year at the top for Apple, increasing their brand value from $153 billion to $182 billion, while previous branding leader Google slips behind IBM to third place. The study covers brand value as a perceptual worth independent from any financial undertakings, instead of market capitalization as typically used by financial analysts.

more

Electronista Sponsor

Electronista Newsletter

Free Technology and Gadgets Newsletter

  • We will not share your email address with anyone.

    toggle

    Most Popular

    Sponsor

    Recent Reviews

    Sound Blaster Roar Bluetooth speaker

    There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

    Kenu Airframe Plus

    Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

    Plantronics Rig Surround 7.1 headset

    Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

    Sponsor

    toggle

    Most Commented

     
    toggle

    Popular News