Subscribe to this page now.

Apple maintains top position in Brandz study

05/22, 6:18pm

Second year in top spot for iPhone maker

Apple has maintained its lead over other companies in the Millward Brown 2012 Brandz study. This marks the second year at the top for Apple, increasing their brand value from $153 billion to $182 billion, while previous branding leader Google slips behind IBM to third place. The study covers brand value as a perceptual worth independent from any financial undertakings, instead of market capitalization as typically used by financial analysts.

more

Apple takes over from Google as most valuable brand

05/08, 10:40pm

Apple pips Google in brand value study

Apple achieved a symbolic win over Google late Sunday by passing its rival for the top spot in Millward Brown's 2011 BrandZ study. The swap represented the end to a four-year reign by Google, which slipped to second place. Apple won a brand value of $153 billion by managing to up the price of its mobile devices with the iPad but stoking demand the way a luxury brand might.

more

Electronista Sponsor

Electronista Newsletter

Free Technology and Gadgets Newsletter

  • We will not share your email address with anyone.

    toggle

    Most Popular

    Sponsor

    Recent Reviews

    Logitech Hyperion Fury mouse

    Selecting the correct gaming mouse comes down to finding a device that balances the needs of a user with a price they can afford. Ofte ...

    Life n Soul BM211 Bluetooth speaker

    Bluetooth speakers aren't only for listening to some music at the park or on a long bus ride, but can also be built with tablets in mi ...

    Epson PowerLite Home Cinema 2030 projector

    With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

    Sponsor

    toggle

    Most Commented

     
    toggle

    Popular News