Subscribe to this page now.

Twitter enters into two-year, $240 million ad deal with Omnicom Media

05/27, 8:22pm

Agreement integrates Accuen into MoPub for further ad reach, buying

Social media company Twitter has made a move to strengthen its ad division with a $240 million agreement with Omnicom Media Group. The two-year deal will see Omnicom's programmatic ad-buying unit, Accuen, integrated with Twitter's MoPub ad exchange. Twitter had purchased MoPub in September for $350 million in a move to strengthen its advertising arm.

more

Apple begins rejecting iOS apps that look for UDID info

03/25, 1:40am

Apple now screening for UDID-tracking apps

Apple has acted on its plans to deprecate UDID access in iOS 5 by starting to reject apps that try to access the unique device identifiers. Tips late Saturday to TechCrunch had two of Apple's ten review teams outright rejecting any app that wants UDIDs, with the number growing to four next week and continuing until every reviewer denies UDID access. Individual developers, management groups, and ad supporters such as Playhaven and MoPub have already been denied App Store spots.

more

Electronista Sponsor

Electronista Newsletter

Free Technology and Gadgets Newsletter

  • We will not share your email address with anyone.

    toggle

    Most Popular

    Sponsor

    Recent Reviews

    Sound Blaster Roar Bluetooth speaker

    There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

    Kenu Airframe Plus

    Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

    Plantronics Rig Surround 7.1 headset

    Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

    Sponsor

    toggle

    Most Commented

     
    toggle

    Popular News