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Twitter enters into two-year, $240 million ad deal with Omnicom Media

05/27, 8:22pm

Agreement integrates Accuen into MoPub for further ad reach, buying

Social media company Twitter has made a move to strengthen its ad division with a $240 million agreement with Omnicom Media Group. The two-year deal will see Omnicom's programmatic ad-buying unit, Accuen, integrated with Twitter's MoPub ad exchange. Twitter had purchased MoPub in September for $350 million in a move to strengthen its advertising arm.

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Apple begins rejecting iOS apps that look for UDID info

03/25, 1:40am

Apple now screening for UDID-tracking apps

Apple has acted on its plans to deprecate UDID access in iOS 5 by starting to reject apps that try to access the unique device identifiers. Tips late Saturday to TechCrunch had two of Apple's ten review teams outright rejecting any app that wants UDIDs, with the number growing to four next week and continuing until every reviewer denies UDID access. Individual developers, management groups, and ad supporters such as Playhaven and MoPub have already been denied App Store spots.

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