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HP says logo revamp was from 2008, no plans to change

12/16, 3:40pm

HP will not be adopting the new logo from 2008

The Wednesday report about HP considering a change of its logo and philosophy won't result in any changes, Brand New learned from an HP spokesperson. Marketing agency Moving Brands was asked by HP in 2008 to propose new ideas for a number of brand identity elements, including fonts, graphics, and logos. The company used of the these designs, but told the source it has no plans to adopt the new logo Moving Brands made.

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