Harris poll names Apple tops in electronics brands for youth
10/25, 11:20am
Youth conditioned to see iPads, iPhones as cool
Apple holds the most popular brands among American youth, at least in terms of electronics, a new Harris Interactive study claims. The market research firm polled people aged eight to 24 to gauge brand equity, as judged by factors including familiarity, quality and interest in buying. Within the categories Apple succeeded in, however, the age span was narrowed to 13 to 24.
