Youth conditioned to see iPads, iPhones as cool
Apple holds the most popular brands among American youth, at least in terms of electronics, a new Harris Interactive study claims. The market research firm polled people aged eight to 24 to gauge brand equity, as judged by factors including familiarity, quality and interest in buying. Within the categories Apple succeeded in, however, the age span was narrowed to 13 to 24.
Owner teaches tricks, shapes toy's personality
Activision announced that it has partnered with Sega Toys to develop Wappy Dog, a robotic toy puppy that "learns" from interactions with its owner. Wappy has touch sensors and responds to commands entered using the Nintendo DS. How the player interacts with the toy affects the toy's responses - what the company calls its "personality and happiness" - as well as how quickly new tricks are unlocked.