Starbucks, Google, AT&T back wireless power standard
10/29, 5:08pm
Power Matters Alliance gains three new members
AT&T, Google, and Starbucks all announced today that they would be joining the Power Matters Alliance, a consortium of device manufacturers, carriers, and physical establishments committed to the creation of a real-world ecosystem of wireless power. Starbucks will be adding wireless power stations to 17 locations in the Boston area for a limited time in-store trial, while AT&T has begun selling PMA-compatible wireless power cases and charging surfaces in select markets. Google, meanwhile, sees the standard as a means of "doing for power what the Internet did for data."