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Apple's Jony Ive customizes Mac Pro for (Product)RED charity auction

10/25, 8:15pm

Unreleased computer expected to generate between $40,000 and $60,000

Apple lead designer Jony Ive and colleague Narc Newson have customized an as-yet unreleased Mac Pro for the (Product)RED charity effort. Auctioneer Sotheby's expects the one-off product to sell for between $40,000 and $60,000 with nearly all the proceeds destined for the charity.

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