Switch to pushing brand over products
Apple's "Designed by Apple/Our Signature" TV ad is just the start of a new marketing campaign in association with long-time partner TBWA\Chiat\Day, say sources. The people tell Bloomberg that the campaign will focus on the touted quality and reliability of Apple's products and hosted content, instead of just the products themselves. More such ads will reportedly follow in the next few months.
Leaves possibilty of cheaper iPhone up in air
[Updated with later clarifications] Newswire agency Reuters has withdrawn a story in which Apple's Senior VP for Worldwide Product Marketing, Phil Schiller, was said to have all but ruled out the possibility of a cheaper iPhone. The story was based on a report by the Shanghai Evening News. Now, though, Reuters says that the Evening News' story was "subsequently updated with substantial changes to its content." The original story is still online in China, but Apple asked the Chinese paper to clarify some comments.
Points to profit margins on current iPhone models
Apple's senior VP for worldwide product marketing, Phil Schiller, appears to have dismissed the possibility of a cheaper iPhone in a new interview with the Shanghai Evening News. In the piece, he comments that "every product that Apple creates, we consider using only the best technology available. This includes the production pipeline, the Retina display, the unibody design, to provide the best product to the market."
May suggest Cook will spend week in China
Earlier on Wednesday, Apple CEO Tim Cook was spotted at a Chinese reseller, Dragonstar, AppleInsider notes. The vendor is based inside the China World Shopping Mall in Beijing. In a photo, Cook can be seen talking with store staff; one of the other people in the image appears to be Apple's senior VP for worldwide product marketing, Phil Schiller.
Motion seeks clarification of remarks made by Schiller post-trial
The post-trial positioning by Apple and Samsung continues. In an order filed on Thursday, Magistrate Judge Paul Grewal ordered that Samsung be allowed to question Apple's Senior Vice President of Worldwide Marketing Phil Schiller for up to three hours. Samsung's attorneys are seeking to clarify comments made in support of a potential ban on Samsung devices found to be in violation of Apple patents in the landmark trial.
Refutes pulled Amazon claim
Apple's senior VP for worldwide product marketing, Phil Schiller, has confirmed that the iPad mini uses stereo speakers. In information comes in response to a customer email on the topic, pointing out that Apple hasn't been clear on what kind of output the Mini might use. "It is stereo," Schiller's answer reads.
Tim Cook and Phil Schiller share the stage
Apple has posted a recording of today's media event in San Jose, California, where chief executive Tim Cook and marketing senior vice president Phil Schiller shared the stage to introduce the iPad mini. Other new products unveiled at the event include the 13-inch Retina MacBook Pro, new iMacs, a refreshed full-size iPad and an improved Mac mini.
Aluminum may be more prone to cosmetic damage
Some cosmetic damage to the aluminum band around the iPhone 5 is "normal," according to an email from Apple's senior VP for worldwide marketing, Phil Schiller. The message was sent in reply to someone who noted that his and other black iPhones were showing "scuffs, scratches and marks" along the band. "What should we all do? Any plan to fix this?" the person wrote.
Will follow marketing exec Phil Schiller
Apple's senior VP for iOS software, Scott Forstall, will soon testify on behalf of his company in the ongoing Apple v. Samsung patent trial, AppleInsider notes. The executive is set to testify as soon as this Friday, after worldwide product marketing head Phil Schiller, who wasn't able to complete his own testimony on Tuesday due to the end of the court session. The information was made public in a Tuesday filing, although Samsung was made aware earlier.
Both parties deny any wrongdoing
Developer Rogue Amoeba and Apple's senior VP for worldwide marketing, Phil Schiller, are levelling accusations at each other in the wake of Airfoil Speakers Touch returning to the App Store without iOS-to-iOS streaming, reports say. The chain began when a customer, Kevin Starbird, emailed Apple CEO Tim Cook on the matter. Instead, Schiller answered. "Thank you for your email and question about this application," the response begins. "The story as I understand it is simple, and not accurately recounted on Rogue Amoeba’s website."
Platform rivalry reaches down to social networks
Apple's senior VP for worldwide product marketing has quit Instagram, reports note. Phil Schiller previously had an account under "@schiller," but that profile has since been deleted. The executive is still on Twitter, and explained in a post that "it [Instagram] 'jumped the shark' when it went to Android."
Mansfield, Forstall hold on to investments
Three key Apple executives have made about $150 million after selling newly-vested restricted stock, SEC filings show. CEO Tim Cook, CFO Peter Oppenheimer, and senior worldwide marketing VP Phil Schiller were among several executives granted shares in September 2008 in order to buy their loyalty through 2012. Although the shares were valued at just $105.26 each at the time, the grants were in total worth roughly $122 million.
Apple SEC filing shows huge bonus payouts
Apple on Friday sent filings to the SEC that showed one of the larger bonus payouts to its senior vice presidents in recent memory. iOS head Scott Forstall, Hardware Engineering's Bob Mansfield, CFO Peter Oppenheimer, Worldwide Product Marketing lead Phil Schiller, general legal counsel Bruce Sewell, and operations head Jeff Williams all received share awards of 150,000 shares each. At current market values of about $400 per share, each will have made $60 million if they cashed in the same day.
Mac App Store already main venue for software
During the course of today's WWDC 2011 keynote, Apple executives elaborated on a number of business milestones the company has achieved. The Mac App Store, for instance, is now claimed to be main channel for buying computer software, ahead of Best Buy, Walmart and Office Depot. The ranking does not reflect the actual popularity of Mac software versus Windows titles, the latter of which are often bought directly from publishers and developers, or through services like Steam.
Schiller claims white iPhone 4 is same size
Observations that the white iPhone 4 was thicker than the black model were given an unusual challenge on Sunday by Apple's VP of worldwide product marketing Phil Schiller. In a direct message to Ernesto Barron, he insisted that the white model was the same size despite hands-on tests. "Don't believe all the junk you read," Schiller said.
Schiller sidesteps question from customer
Apple's senior vice president of marketing, Phil Schiller, has reportedly sidestepped a question from a customer who sent an e-mail inquiry regarding the possibility of a keyboard dock dedicated to the iPad 2. According to an alleged exchange posted on 9to5Mac, the executive responded by highlighting the device's virtual keyboard and convenience of the Bluetooth accessory.
Apple and Google CEOs allegedly intervened
Google engineering VP Vic Gundotra and Apple marketing VP Phil Schiller came into intense conflict over Google Maps in 2008, according to sources cited by Bloomberg and 9to5Mac. A Bloomberg article remarks that as Android first became a threat to the iPhone, Apple began resisting Google claims to location data accumulated whenever an iPhone owner uses Google Maps. Negotiations became so hot, two sources say, that the CEOs of Apple and Google had to step in and resolve the situation.
Forstall seen as trumping Cook, Ive, Schiller
Financial publication Fast Company has published a new ranking of possible replacements for Apple CEO Steve Jobs. The magazine notes that even if Jobs does return from his current medical leave, the company will eventually have to find a replacement. The top potential candidate is argued to be Apple's senior VP of iPhone software, Scott Forstall. He is "young, possesses the right kind of technical knowledge and dynamism, and has become an increasingly important figure in key Apple product decisions," according to the magazine.
Apple VP made 'big deal' of incident
Apple's VP of worldwide product marketing, Phil Schiller, once came into conflict with Google while visiting the latter's offices several years ago, a source claims. The executive is said to have been at the building for a meeting, and as he entered, he was asked to sign a non-disclosure agreement common amongst Silicon Valley businesses. Schiller is then alleged to have made a "big deal" out of refusing, according to Silicon Alley Insider, insisting that he would either attend the meeting or sign the NDA, but not do both.
iTunes accounts at risk?
A purge of books has taken place at the App Store following accusations of illegal activity. Apple has removed dozens of titles belonging to "mycompany," really developer Thuat Nguyen, who in recent days came to virtually control the top paid books category. At one point 40 out of the 50 top books were attributed to Nguyen, despite the fact that they were mostly non-localized Japanese comics, submitted within a space of two days and likely violating copyright. Many of these were given Vietnamese names, and priced at $5 apiece.
Individuals claim tens of millions in profit
Several Apple executives have become even richer after a stock selloff on Thursday, Fortune reports. Over a million restricted Apple shares became fully vested on Wednesday, and the next morning, four executives sold most of them under a Rule 10b5-1 trading plan. COO Tim Cook is noted to have profited most, having sold 300,000 shares at prices ranging from $226.90 to $230.70; the shares were originally worth $72.01 apiece. Cook's total haul is noted to have been $68.8 million, although $32 million was diverted to taxes.
Surge of 'very objectionable' apps, exec claims
The recent crackdown on "overtly sexual" iPhone apps is based on a rash of complaints from the public, says Apple's senior VP of worldwide product marketing, Phil Schiller. The executive claims that an "increasing number of apps containing very objectionable content" have been submitted to the App Store in the past few weeks, generating a backlash from the more easily offended.
Feed features Steve Jobs unveiling the new product
Apple has published a QuickTime stream of the Wednesday keynote featuring the iPad unveiling. The new device, featuring a 9.7-inch display and Apple's own 1GHz A4 CPU, was introduced by Steve Jobs. Other demonstrations include iWork previews by marketing exec Phil Schiller, along with several tablet-optimized apps from companies such as Electronic Arts and The New York Times.
Defends Apple control of sales
Speaking in an interview, Phil Schiller -- Apple's senior VP of worldwide product marketing -- has responded to ongoing criticisms of the App Store approval process. A number of developers have complained that it may take weeks or months for an app to be approved. Even after such delays an app can still be rejected, sometimes for what may be considered arbitrary criteria.
Statement may disappoint observers
The Apple holiday lineup is "set" for 2009, according to the company's senior VP for worldwide marketing, Phil Schiller. The company recently introduced a unibody MacBook, updated iMacs and a multi-touch mouse. In response to questions about the products however, Schiller is said to have implied that no other major releases can be expected before the end of the year.
Schiller claims upgrade may be too much hassle
Near-term Apple marketing plans will revolve around countering Windows 7, says the company's senior marketing VP, Phil Schiller. "It presents a very good opportunity for us," he explains, noting that many PCs are still equipped with Windows XP, and will thus require a more elaborate upgrade to carry over files to 7. This can include backing up essential files, reformatting, and/or reinstalling old applications. "Any user that reads all those steps is probably going to freak out," claims Schiller. "If you have to go through all that, why not just buy a Mac?"
Tchao back after 15 year hiatus
Apple has rehired a former employee, Michael Tchao, to serve as the vice president of product marketing after a 15 year hiatus, according to the New York Times. Spokesman Steve Dowling confirmed that Tchao will report to Phil Schiller, the senior vice president of worldwide product marketing.
Piper, Kaufman on Jobs
Two major analysts are split on whether Steve Jobs will take the stage at next week's Apple publicity event. Gene Munster of Piper Jaffray suggests that he will, in a move that could serve as the "first public confirmation of Jobs' health since his return to the company." Munster notes that Jobs' last presentation for an Apple event was on October 14th of last year, when he helped to introduce the first unibody MacBooks.
Poor Schiller testimony
Apple's VP of worldwide product marketing, Phil Schiller, was "wholly unprepared and unwilling to testify" during a deposition last week, say attorneys for Psystar. The company recently called a string of Apple executives to testify in its battle over installing Mac OS X on third-party computers. In a filed complaint, Schiller is alleged to have been uncooperative, unable to provide any information on the damages Apple claims to have suffered as a result of Mac cloning.
Psystar grills Apple execs
A group of Apple executives has begun to answer deposition in the company's ongoing legal dispute with Psystar, the latter party has revealed. People who have already addressed questions relating to Psystar's defense include John Wright, a senior software manager for Mac OS X, and Kevin van Vechten, a software engineering manager. Thursday saw questions directed towards Phil Schiller, Apple's senior VP for worldwide product marketing, and one of the company's most prominent public faces.
Schiller on Google Voice
Apple's senior VP for worldwide product marketing, Phil Schiller, has taken the unusual step of personally responding to a blog post criticizing the App Store. The blogger, Steven Frank, became irate over Apple's rejection of Google Voice apps, calling it the "final straw" in a series of problems and deserving of a boycott. Apple needs to work on maintaining consistent rejection policies, according to Frank, and telling developers what can be done to gain approval.
Schiller to keynote WWDC
Apple's senior VP of worldwide product marketing, Phil Schiller, will host the keynote speech at this year's Worldwide Developers Conference in San Francisco, an announcement reveals. The speech is set to begin Monday, June 8th at 10AM PT in the Moscone Center, where Schiller will be joined by other, as-yet-unnamed Apple executives. The bulk of WWDC events -- namely labs and sessions -- are scheduled to begin the next day.
Final Expo keynote: images
Apple VP Phil Schiller gave what could be the company's final Macworld Expoo keynote, announcing the 17-inch Unibody MacBook Pro as well as iWork '09 and iLife '09 software upgrades. The company also announced big changes in iTunes, including variable song pricing (due in March) as well as a move to a fully DRM-free catalog (by end of March). Apple has also posted a QuickTime stream of the MWSF keynote.