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Google's tablet reader software, previously referred to by the Propeller codename, will officially be called Currents, from current events. It may also launch as soon as Friday, AllThingsD reported. The product will compete with the likes of Flipboard, Zite, and Yahoo's Livestand.
Two tablet-oriented web readers, Google Propeller and Yahoo Newsstand, could launch within days of each other. New leaks pointed to Yahoo's offering coming November 2, with Google coming either that week or shortly afterwards. The AllThingsD tip added that Propeller will have a "plethora" of media deals and expected both to equally support Android and the iPad.
Google's Propeller tablet app may be seen as a vehicle for the company's ad platform. A rumor Friday suggested Google would help both publishers and itself profit from articles by inserting AdSense ads into the formatted articles. The purported 9to5 sources added that publishers could charge by the article using Google Checkout to handle payments.
Google is crafting its own alternative to Flipboard, Zite, and other curated news apps for tablets, tipsters divulged Thursday. Nicknamed Propeller, details are vague but would make it a rare cross-platform app, serving both Android and iPad users. Not much is known about what it does from AllThingsD's source, but Rackspace's Robert Scoble understood that it's "mind-blowing good."
