Rumors abound regarding Spotify's future plans and workings as the music streaming service continues to grow in popularity. Now, with a major press conference scheduled for later in the day, news emerges that Spotify has inked advertising deals with AT&T, McDonalds, Intel, and Reebok, as well as a worldwide ad deal with Coca-Cola.
Large brands will be releasing their own Spotify apps in the next few months. According to Ad Age, brands like AT&T, Intel, and Reebok are in line to provide and promote their apps on the music streaming service.
Spotify as promised has at last started up service in US. The music streaming provider is currently active in an invite-only beta but has 15 million tracks and the full feature set of its European counterpart. It includes an expanded free service with ads, a $5 Unlimited monthly plan that gives full streaming on the web, and a $10 Premium plan that gives full access on Android, iOS, and other devices like Sonos and Logitech Squeezebox systems.
Microsoft has let slip details of some of the first special edition, second-generation Zune players. A team up with Reebok will see the electronics giant produce a custom Zune to match its partner's Allen Iverson Answer XI sneakers. The variant on the Zune 8 will include a large engraving of the Denver Nuggets basketball player and also pack related content on the jukebox itself, such as TV spots, interviews, and Iverson-chosen music. Teaser shots hide any custom coloring on the player, though Microsoft adds a special carrying bag. Like most limited Zune runs, the Reebok set will ship in small numbers (60 pairs) when it arrives in June for $300.
