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Mini review: Swatch Sistem 51

09/08, 7:03am

Swatch Sistem 51 is a very smart traditional watch

While the gadgets that we usually cover on the site are high-tech, occasionally a 'low-tech' gadget comes along that can be just as desirable. The new Swatch Sistem 51shows that there is still plenty of innovation taking place in the traditional watch market, despite all the attention shifting towards smartwatches. Recently launched in the U.S., the Swatch Sistem 51 is the Swiss company's first automatic watch and was made to celebrate its 30th anniversary. Like the original Swatch quartz watch released in 1983, which was comprised of 51 components, the namesake Sistem 51's minimal 51 part count making it the least complex automatic watch ever made - which, ironically, took substantial engineering efforts to bring it to market given most automatic watches contain over 100 parts.

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Swatch denies any involvement with Apple on iWatch tech

07/24, 9:53am

Says it only supplies some components to mobile phone makers

Swatch has quickly denied a report that it's working with Apple on iWatch-related projects, according to Reuters. A spokeswoman for the company claims that the report is unfounded, and that the only involvement Swatch has with phone makers is supplying various components, such as integrated circuits. Apple's iWatch is expected to ship in the fall.

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Swatch says it plans to fight Apple 'iWatch' trademarks

05/05, 9:36am

Blocks attempted against other past iWatches

A representative for Swatch says that the company will attempt to block Apple attempts to trademark the "iWatch" name, according to Watson. The Swiss watchmaker has an "iSwatch" line of watches, and claims that Apple calling its product the iWatch could cause confusion. US filings indicate that Swatch has blocked attempts by other entities to trademark "iWatch" in the past.

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Apple, Samsung, Google trying to court Swiss watchmakers

03/28, 12:16pm

Swatch turning away partnership deals

Apple, Google, and Samsung are among the wearable tech developers trying to court help from Swiss watchmakers, says the Financial Times. One of the core targets has been Swatch, the world's biggest watchmaker. "We have been in discussions – not ever initiated by us – with practically all players in smart wearables up until today," says Swatch CEO Nick Hayek. "However, we see no reason why we should enter into any partnership agreement."

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