Subscribe to this page now.

TiVo to buy shopping tracker TRA

07/17, 2:35pm

Service matches television viewing with shopping habits

TiVo will reportedly announce that it has acquired research company TRA. This according to The New York Times, which puts the price of the acquisition at $20 million. The deal will likely give TiVo access to much more granular information on the shopping patterns of its customers, which would enable the company to target television ads on an individual basis.

more

Electronista Sponsor

Electronista Newsletter

Free Technology and Gadgets Newsletter

  • We will not share your email address with anyone.

    toggle

    Most Popular

    Sponsor

    Recent Reviews

    IDrive cloud backup and sync service

    There are a lot of cloud services out there, and nearly all of them can be used for backing up key files and folders. A few dedicated ...

    Asus Chromebook C300

    When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

    Plantronics BackBeat Pro Bluetooth headphones

    Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

    Sponsor

    toggle

    Most Commented

     
    toggle

    Popular News