Subscribe to this page now.

TiVo to buy shopping tracker TRA

07/17, 2:35pm

Service matches television viewing with shopping habits

TiVo will reportedly announce that it has acquired research company TRA. This according to The New York Times, which puts the price of the acquisition at $20 million. The deal will likely give TiVo access to much more granular information on the shopping patterns of its customers, which would enable the company to target television ads on an individual basis.

more

Advertisement

Electronista Newsletter

Free Technology and Gadgets Newsletter

  • We will not share your email address with anyone.

    toggle

    Most Popular

    Advertisement

    Recent Reviews

    Linksys WRT1200AC Wi-Fi Router

    Once upon a time, a brand-new Linksys router showed up on our doorstep. So we gathered some network-minded friends together, and hooke ...

    Rapoo A300 Mini Bluetooth NFC Speaker

    The Rapoo Bluetooth Mini NFC Speaker is a little metallic box about the size of a baseball. In spite of its small size, we were very p ...

    Neurio Intelligent Home Monitor

    The recently released Neurio Intelligent Home Monitor is a piece of hardware that, when integrated into a home's breaker box, monitors ...

    Advertisement

    toggle

    Most Commented

     
    toggle

    Popular News