Subscribe to this page now.

TiVo to buy shopping tracker TRA

07/17, 2:35pm

Service matches television viewing with shopping habits

TiVo will reportedly announce that it has acquired research company TRA. This according to The New York Times, which puts the price of the acquisition at $20 million. The deal will likely give TiVo access to much more granular information on the shopping patterns of its customers, which would enable the company to target television ads on an individual basis.

more

Electronista Sponsor

Electronista Newsletter

Free Technology and Gadgets Newsletter

  • We will not share your email address with anyone.

    toggle

    Most Popular

    Sponsor

    Recent Reviews

    Adesso Compagno X Bluetooth keyboard

    The shift from typing on physical keyboards to digital versions on smartphones and tablets hasn't been an easy for many consumers. Fro ...

    Polk Audio 4 Shot headset

    Sound quality and design are two of the biggest areas of focus for manufacturers when coming up with a new gaming headset. Depending o ...

    Patriot Supersonic Phoenix USB 3.0 drive

    USB thumb drives aren't the end all solutions for data transfer and traveling needs. Sometimes people want something with a little mor ...

    Sponsor

    toggle

    Most Commented

     
    toggle

    Popular News