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Rumor: Apple looking at buying The Fancy

08/06, 2:03am

E-commerce sharing site said to be in Apple's sights

Apple is said to be considering purchasing e-commerce and sharing site The Fancy, according to reports. Business Insider reports that the iDevice maker has been in talks with executives from The Fancy, though details of the financial negotiations have yet to be revealed. Such a purchase would bring Apple into fiercer competition with Amazon, which has been using its Kindle Fire devices to drive consumers to its own e-commerce portal.

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