Wapple wins trademark dispute with Apple
02/22, 5:15pm
UK IP Office rules no confusion between brands
UK based firm Wapple says it has won a lengthy trademark dispute with Apple, thanks to a new UK Intellectual Property Office ruling allowing it to retain its trademark. The case began in 2007, when Apple challenged Wapple's 2006 trademark application, insisting that the company was attempting to exploit confusion in naming and branding. Wapple specializes in a platform for mobile websites, apps, and marketing.