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ZipCar exec starts Audi-only Silvercar rental service

10/17, 4:14pm

Silvercar aims to do for rentals what iTunes did for music

A former executive at car rental service ZipCar has started up his own very specialized car rental service: one with a fleet consisting solely of Audis. Silvercar aims to provide a VIP-style rental service that streamlines the car rental process, allowing customers to bypass much of the hassle of renting by providing just one type of car.

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