Opera Software launches mobile internet packages sponsored to cover customer cost
Opera Software has announced the launch of its Sponsored Web Pass product, offering mobile Internet packages to consumers that provide free data. Operators can team up with advertisers to sponsor the cost of customers' mobile Internet access, in time- or content-based increments. By watching a short ad from a corporate sponsor prior to viewing selected content, users can then engage with the content in their (free) Web Pass for its duration. When the Sponsored Web Pass expires, users are given the opportunity to opt-out of continuing using data. Operators interested in utilizing Opera's Web Pass can contact Opera Software.
London launch to feature two phones, including aluminum-coated Catwalk
Another confirmation for the existence of the Nokia Lumia 928 has surfaced, in the guise of a magazine advertisement. The promotion in Vanity Fair and accompanying product page arrives at the same time as rumors that the Lumia 928 will not be the only device launched at a Nokia media event being held in London on May 14th.
Ads follow recent iPad spots, showcase various apps
Like a pair of recent iPad advertisements, Apple has unveiled two new iPhone apps that feature a crowd shouting keywords and showcasing various Apple and third-party apps. Each ad (known as "Discover" and "Brilliant") make various connections between the shouted keyword and the highlighted applications, with rewards for attentive viewing. Unlike the most recent such ad that appeared during the Oscars, neither ad has a particular theme beyond the discovery and promotion of apps for the iPhone.
Device expected to resemble Verizon edition
Sprint appears to be readying Samsung's Galaxy Nexus handset. Online advertisements point to the upcoming offering, which is touted as the company's "first 4G LTE phone," however the company has yet to make a formal announcement. The placements appear to have been published ahead of schedule, as the ads lead users to a broken link on Sprint's website.
Game Changer iPhone ad
Apple has posted a new iPhone ad to its site which puts a focus on the MLB At Bat application. The new promotion follows Apple's, now common formula for building an iPhone ad. A hand is seen operating the phone over a white background with the same tune playing in the background, the same voice describing the capabilities of the iPhone and the phone ringing and being answered to end the advertisement.
The Onion Get a Mac
Apple's online "Get a Mac" ad campaign has a new advertisement to add to its ranks, as John Hodgman's PC character draws attention to his brand new PC Newswire, a banner located above the side panel where he and Justin Long's Mac character stand. PC hopes that it will help his case against Mac, whose recent popularity has been widely reported in the news, but soon sees that the "Top PC News Stories" all seem to revolve around problems with Windows Vista.
Microsoft Zune ad service
Microsoft on Thursday revealed its plans for an advertising network built into its Zune media players, offering advertisers a direct line to consumers through the device. Yahoo writes that the company demonstrated the concept using a phony Doritos mockup. In the example, a user could befriend a musician through the Zune social page on a Doritos’ sponsored concert to view news and updates on the artist’s profile.
Microsoft Knoxville rumor
Microsoft is allegedly seeking to match Justin Long's unflappable demeanor with the Jackass antics of the show's creator, Johnny Knoxville. According to Cajun Boy in the City, one reader wrote the blog, citing that they had taken part in a clandestine focus group, which supposedly was run by Microsoft's new ad agency, Crispin Porter & Bogusky – responsible for ad campaigns for Burger King, Miller Lite, and Volkswagen.
Apple airs new banner ad
Echoing the earlier advertisement shown on various websites, Apple has revealed another "Get a Mac" banner ad which is currently showing on both the Wall Street Journal and New York Times homepages. The ad begins with Mac and PC standing in a banner on the side, with PC expressing dissatisfaction with an inflammatory remark made by CNET regarding how Vista is "one of the biggest blunders in technology."