Breaks down another distinction of iAd
Beginning sometime this year, companies advertising via iAd will be able to use fullscreen, auto-playing interstitial video ads on the iPhone/iPod touch as well as the iPad, according to Advertising Age sources. At the moment, a person has to tap an iAd banner to get a video to play. As interstitials the videos will likely play after certain in-app actions have finished, such as reading an article or finishing a game level.
Could be playground for new campaign, effort to capture youth demographic
The advertising agency behind many of Apple's campaigns appears to have launched an official iPhone 5c Tumblr page, using the multi-media blogging space to showcase and promote the colors of Apple's iPhone 5c, called "ISee5c." While the junior of Apple's two current top phones is actually doing better than the iPhone 5 did at the same point in its history, reports have claimed that the fashionable phone is losing ground to the more advanced iPhone 5s.
Ten percent will go to non-profit charities decided by Reddit users
Reddit announced on its blog that it will be donating a portion of its 2014 advertising revenue receipts to non-profit charities at the end of the year. Users will be able to decide which charities receive funding after the company closes out its books.
Main Apple agency partners gathering under unified ownership
One of Apple's long-standing advertising partners, Rosetta, appears to have relaunched its Level Studios brand as an Apple-exclusive division. Advertising Age notes that the brand has a new website, which simply shows an Apple logo under its "Client List" section. Rosetta acquired the original Level Studios in 2010, and while the new site doesn't mention Rosetta by name, contact details point to Rosetta's offices.
Apple allegedly missing out on sales
Apple is losing out on iAd sales because the company is too "slow, cocky and downright stingy," a new Advertising Age report suggests. The assertion is attributed to Madison Avenue media buyers. One person -- GroupM's chief innovation officer, Cary Tilds -- comments that Apple doesn't have a large sales team for iAd. An anonymous executive notes that Apple doesn't even have sales targets, which may reflect the low priority iAd has.
Says 'reasonable consumer' wouldn't expect Siri to work perfectly
A judge for the US District Court for the Northern District of California, Claudia Wilken, has dismissed a lawsuit claiming that Apple ads for the iPhone 4S were deceptive about the capabilities of Siri. In her ruling Wilken writes that the plaintiffs' claims depended on "non-actionable puffery," and failed to show evidence of fraud. A "reasonable consumer," she says, would not expect Siri to work perfectly all the time; the plaintiffs charged that Apple gave the impression Siri could handle any request instantly.
Advertising would appear for new users on empty New Tab page
Mozilla plans to add advertisements to the Firefox browser, the company announced at a recent Interactive Advertising Bureau meeting. The new advertisements will take the form of "Directory Tiles," items on a page when a user opens a new, empty tab, and will apparently only affect new users of the browser rather than those who have used it for some time.
Customers could get free travel to business locations
Online advertising could offer viewers free travel to businesses in the future, based on a recently-granted patent. The filing, titled "Transportation-aware physical advertising conversions," suggests a way for a system that can provide free or discounted transit of a customer to a physical location, in order for the customer to buy products or to try out a service.
Spots based on recent 'Your Verse' commercial
Apple has begun airing two new TV ads for the iPad Air. Dubbed "Light Verse" and "Sound Verse," the spots are shortened, 30-second versions of "Your Verse," a 90-second ad that premiered last week. Intermixed with the earlier ad's content is some original imagery.
Two Chrome extensions pulled under new Chrome Web Store rules
Less than one month after it introduced a number of Chrome Web Store rule changes, Google has removed two Chrome extensions from its store for spamming. Add to Feedly and Tweet This Page were both excluded from the store after complaints emerged that they were serving up unwanted advertising to their users, shortly after the extensions were sold by their original developers to another company.
Apple technology could deliver information, advertising during event
A advertising and marketing trade publication has reported that soft drink giant Coca-Cola is looking into Apple's iBeacon, a short-range Bluetooth-powered messaging technology, as part of its major sponsorship of the FIFA World Cup. The iBeacon is a small, Bluetooth Low Energy-powered device usually planted on a wall that detects smartphone proximity and, with permission, can broadcast a message or alert -- be it informational or advertising -- as a notification on the device.
Ad removals up by 59 percent
Google has published its yearly report on "Busting Bad Advertising Practices," noting that ad removals have surged by 59 percent to reach 350 million in 2013. The search company suggests improvements to detection systems and growth of online advertising overall have contributed to the rise in harmful and deceptive ads.
'One Microsoft' strategy credited with shift
Microsoft has become a more trusted brand than Apple, according to a new Forrester survey. The research group polled 4,551 people, and ranked companies according to its "TRUE" criteria: trusted, remarkable, unmistakable, and essential. Microsoft was the only company to gain "trailblazer" status, with Forrester describing it as "at the forefront of brand building with a unique and distinct brand identity that sets it apart from other brands."
Facebook user claims not to have endorsed company, seeks $750
Facebook is being sued over apparent false "likes" being used in advertising on the social network. Anthony Ditirro has filed a class-action suit against Facebook in San Jose, for allegedly showing that users are endorsing products on the service to friends and acquaintances linked to the user, even if the claimed endorser did not actually "like" the associated Facebook page.
Developers can create Android games with asynchronous multiplayer
The latest update to Google Play Services has started rolling out to users, including a number of small changes to the software platform. Changes to the way the mobile operating system works with Google Drive, in-app advertising, and mobile games are included in the update, along with a claimed improvement to battery life through alterations in Google Location Reporting.
Could influence direction of Apple marketing
Apple has hired Arem Duplessis to serve as a creative director at the company beginning in February, an interview reveals. Duplessis is generally unknown to the public, but has worked as the design director for The New York Times Magazine for almost 10 years. Before that, he was a design director with the magazines Spin and GQ.
Video ads on Facebook will automatically play silently
Facebook will be rolling out video advertisements to the News Feed of its users this week. A statement from the social network about the new ads effectively confirms an earlier report from the Wall Street Journal, with both desktop users and mobile device owners expected to see the new advertising units with automatically-playing video on their screens in the coming days.
Hire hints at further push into streaming audio
Apple has reportedly poached an advertising executive, Michael Pallad, from Cumulus Media, unnamed sources have told Ad Age. After serving as executive VP of sales at the second-largest owner of FM radio stations, Pallad now is said to be tasked with overseeing international ad sales for Apple's iTunes Radio service.
Lets developers create their own banners, offers more targets and stats
Apple's iAd Workbench, which debuted this past June, allows developers a simple way to promote their own apps through iAd with campaigns starting at just $50, and giving them tools to better target potential buyers and find out how effective the advertising is. The program, part of the developer portal iTunes Connect, has now been expanded to countries outside the US. The tool is now available in nine additional countries.
JetBlue, Delta allow passengers to use devices at takeoff
Airlines JetBlue and Delta have announced that they will be allowing passengers to use electronic devices between the departure and arrivals gates, including at takeoff, according to Bloomberg. Shortly after the FAA changed the rules governing the use of such devices in a plane, JetBlue corporate communications manager Morgan Johnson posted an image of passengers armed with smartphones to Facebook, claiming its first flight under the new policy has flown successfully.
Company exercising tight controls on visual marketing
Apple is curiously deterring app developers from using images of the gold iPhone 5s in product marketing, reports note. "Feature only the most current Apple products in the following finishes or colors: iPhone 5s in silver or space gray, iPhone 5c in white or blue, iPad Air in silver or space gray, and iPad mini in silver or space gray," the company writes in a new addition to its marketing guidelines. Accordingly, official image templates -- into which people can insert screenshots -- exclude the gold 5s.
Company's physical footprint sprawls to 19.1 million square feet
More information has been gleaned from Apple's 10K filing with the SEC. In addition to research budgets, the document also reveals that Apple's workforce is now up to 80,300 full-time employees, a jump from 72,800 at the end of FY2012. Most of the growth came from outside Apple Stores, which added only 400 full-time jobs for a total of 42,800. Apple typically prefers cheaper part-time workers at retail.
Search giant updates terms of service
Google appears to be preparing a new advertising program that will publish users' personal information in online endorsements. In its latest terms-of-service update, the company outlines how profile information can be used for Shared Endorsements based on the user's +1 clicks, ratings, reviews and comments posted to Google+ or YouTube.
Advertising to reach Android app in future version 4.6 update
Google could be adding advertisements to its Gmail app for Android in the future, bringing it in line with the browser-based equivalent which already displays marketing messages. An examination of the APK for version 4.6 of the app appears to show lines of code relating to the display and storage of advertisements, among a number of other feature updates.
Deal to last at least through 2013
Nissan has signed a deal with Apple to be an exclusive automotive advertiser on iTunes Radio, according to an official announcement by the carmaker. The exclusivity will hold through the end of 2013. The company adds that it plans to treat iTunes Radio as a priority platform for advertising new vehicles, beginning with the latest Rogue, Leaf, and Versa Note models. Some form of agreement was rumored prior to iTunes Radio's September launch.
App in testing could lead to pop-ups from advertisers in future
Owners of smart televisions may soon have to contend with interactive pop-up advertising, if one company succeeds. Software created by interactive advertising specialist Visible World for LG smart TVs displays selectable reminders on top of other content, reminding them of when TV shows are about to be broadcast, even if they are playing a game or streaming movies.
Team expected to work on web design, video tutorials
Apple is working on greatly increasing the size of its internal ad design team, sources say. For years the company has reportedly kept the team capped at about 300 people. An executive described as familiar with Apple, however, claims that the team could soon grow to as large as 500 or 600 people.
Some hires meant to help outside parties produce more effective ads
Apple has been searching for dozens of new people to boost its iAd team in preparation for iTunes Radio, according to Ad Age. The publication notes that in August, Apple posted just five iAd jobs on its own website, but another 35 on LinkedIn. The company is hunting for people such as account coordinators, ad design managers, and project managers and engineers.
Ads to eventually become device-specific
A number of major advertisers have lined up to advertise on Apple's upcoming iTunes Radio service. According to Ad Age, the list so far includes "McDonald’s, Nissan, Pepsi, Procter & Gamble and possibly one or two more brands," all of whom have reportedly signed 12-month contracts. Targeting will initially be device-agnostic, but in 2014 advertisers will get the option to direct spots at specific devices, with costs varying proportionately. An ad will be cheap on the iPhone, for instance, but more expensive on an iPad, and even more costly on an Apple TV.
Adap.tv doubled revenues yearly prior to purchase
AOL has revealed it is acquiring video advertising marketplace Adap.tv, in what has been called its biggest purchase since Tim Armstrong became chief executive of the company. Said to be worth $405 million in combined cash and stock, the deal is higher than the $315 million paid out for the Huffington Post two years ago.
Hammers home emotional themes of recent campaign
Apple has started airing a new TV spot for the iPhone (below), "FaceTime Every Day." The commercial continues the tone of its "Designed by Apple" and "Music Every Day" ads, trying to forge an emotional connection instead of concentrating on feature details or prices. The clip meshes together a series of vignettes of people using FaceTime in emotional circumstances, such as touring a new home or coping with the aftermath of a fight. At the end of the ad, Apple claims that more people do video calls on the iPhone than on any other phone.
Follows Android release last week
Google has posted a native iPhone version of its AdSense app. The release follows a week after the launch of the Android app, which was the first official client for AdSense users. On the iOS App Store, some third parties have already been offering their own clients, paid and free.
Would wedge TV-style spots into news feeds
Facebook is planning to start selling 15-second video ads to marketers, sources tell Bloomberg. The clips would be inserted directly into a person's news feed, and at least initially sold on a full-day day basis, with targeting based solely on a person's age and gender. A video would show no more than three times per person, per day, and cost marketers between $1 million and $2.5 million each day.
Continues trend started with recent iPhone ads
Apple's "Designed by Apple" TV ad isn't scoring well with test audiences, says consulting firm Ace Metrix. The spot scored just 489 on an Ace Metrix scale, the lowest among 26 Apple ads aired during the last year, and below even a 542-point industry average. In the past, some Apple campaigns have scored over 700. Each Ace Metrix survey is based on at least 500 TV viewers.
iPhone maker saturates different media
Apple is starting to run prints ads as part of its Designed by Apple in California marketing campaign. The company has taken out a two-page ad (below) in prominent Canadian newspaper the Toronto Star, using text echoing a TV ad that premiered earlier this month at WWDC 2013. Both spots are focused on corporate branding rather than selling any specific Apple product.
Allows app developers to spend as little as $50 on iAd campaigns
Apple has added a new section to its iTunes Connect developer portal, iAd Workbench. The tool lets app developers promoting their titles via iAd to exercise more control over ads and campaign budgets. The minimum spend for such campaigns is now just $50, and developers can ask to pay on a cost-per-acquisition (CPA) or cost-per-click (CPC) basis. Apple provides estimates for the reach of a given campaign, including statistics for impressions, taps, and downloads.
Switch to pushing brand over products
Apple's "Designed by Apple/Our Signature" TV ad is just the start of a new marketing campaign in association with long-time partner TBWA\Chiat\Day, say sources. The people tell Bloomberg that the campaign will focus on the touted quality and reliability of Apple's products and hosted content, instead of just the products themselves. More such ads will reportedly follow in the next few months.
First solid glimpse at new iOS
Apple has posted several videos on its website in the wake of today's WWDC keynote. These include the keynote itself, designer Jonathan Ive's introduction to iOS 7, and the "Designed by Apple" corporate branding ad narrated by Ben Affleck. The keynote video is roughly two hours long.
Talk includes insight on naming Apple, 'Think Different,' more
At a recent entrepreneurial summit known as the PTTOW! conference, TBWA Global Director and Chairman Lee Clow -- an advertising legend in part due to his long history behind many of the iconic ads for Apple -- gave a short talk on his memories of Steve Jobs and the 30-year relationship that they shared. In a video of the talk (seen below), Clow describes meeting Jobs in his mid-twenties; shares Jobs' passion for "democratizing" computer technology to consumers; adds his belief on how Jobs arrived at the "Apple" brand name, and more.
250 million global users view YouTube content on mobile apps
Advertising revenue generated specifically by YouTube has tripled on mobile devices, including smartphones and tablets -- giving nearly $350 million to parent company Google's coffers. According to the search engine, about 250 million global users view content on handheld devices, forcing a shift in ad purchases to reach that audience.
Apple making connections with bigger advertisers
Apple is indeed planning to launch a streaming music service at WWDC next week, and carry audio ads on it, according to new sources. One of the people tells Reuters that Apple has contacted some of its bigger advertisers, but hasn't started selling the service extensively. The sources also back reports that the service - often nicknamed iRadio -- will resemble Pandora in its revenue scheme, and feature both audio and banner ads, sold through iAd.
Advertising deals to be handled via iAd network
Apple is planning to sell both audio and banner ads for its upcoming streaming music service, often nicknamed iRadio, claims Ad Age. The information is said to come from a former Apple executive familiar with the situation. Ad sales will reportedly stem through iAd, which so far has concentrated only on interactive banner ads in iOS apps. It's thought that iRadio could be announced at WWDC, which starts June 10th.
Could be situated within iAd
Apple is planning to launch an ad exchange, a Business Insider source claims. The person is described as "an executive who is one of the biggest players in online advertising." Business Insider cautions, though, that it can't confirm the plans, and that two other sources say they haven't heard anything about an exchange.
MRC 'favorably impressed' by metrics available to advertisers
The Media Ratings Council has awarded full accreditation to Apple's iAd, the first mobile ad platform to achieve that status, says Advertising Age. The accreditation reflects iAd's compliance with standards set by the Interactive Advertising Bureau and the Mobile Marketing Association. That includes accurate reporting of data such as taps, visits, views, impressions, conversations, and average time spent.
Uses Siri-like voice for narration
Microsoft is airing a new TV ad for Windows 8 tablets targeting their main competition, the Apple iPad. The spot points out that the iPad is missing equivalents to Windows 8 features like Live Tiles and true multitasking, and that at $449, a 64GB ASUS VivoTab Smart tablet is far cheaper than a comparable 64GB iPad, which is $699. Narrating everything is a Siri-like voice trying to defend Apple.
Company's growth rate slips
Apple remains in first place on an annual BrandZ ranking of the world's most valuable brands, notes MarketingWeek. Apple's brand is estimated to be worth $185.071 billion, putting it well ahead of next-closest rivals Google ($113.669 billion) and IBM ($112.536 billion). Other companies in the top 10 include McDonald's, Coca-Cola, AT&T, Microsoft, Marlboro, Visa, and China Mobile.
All makers and platforms enjoyed growth in ad impressions in Q1
A new study by mobile advertising analysts Millennial Media finds that Apple's iOS is again the dominant platform for ad impressions, a measure of the effectiveness and engagement with in-app advertising. The report found growth in ad impressions across platforms and manufacturers, apart from BlackBerry which continued to shed users. Apple again swept the hardware results, taking the top manufacturer, top smartphone, and top tablet. Google's Android platform, however, continues to make great strides in growth.
New animation tools, page objects, per-page controls, more
Although it got off to a rocky start, Apple's iAd service is now the second-largest such service online, behind Google. The program has quietly but slowly improved over the years, and the improvements have now filtered through to a new major version of iAd Producer, the program that allows artist to create both typical iOS ads as well as the elaborate, beautifully-produced promotions that have become a signature showcase of Apple's approach to advertising. The new version, 4.0, improves nearly every aspect of the program.
Advertising campaign app connects CRM with social listening tools
Salesforce.com is increasing its involvement in social media advertising by launching a new self-service, cloud-based product. Social.com aims to simplify campaigns for advertisers and ad agencies, by connecting social media advertisements with customer relationship marketing (CRM) and monitoring social media itself, in order to optimally advertise to the public.
Doctor Who, Top Gear named in Twitter video agreement
BBC America has signed a deal with Twitter to of the first "in-Tweet branded video synced to entertainment TV series." The announcement, made through Twitter itself, provides little detail in the way of what exactly the service entails, but does mention popular shows Doctor Who and Top Gear in the message, suggesting that video advertisements for upcoming episodes of BBC properties could soon appear on the microblogging service.