Twitter acquiring television metrics company Bluefin Labs
02/05, 10:33pm
Massachusetts company not relocating, will operate independently
A blog post made earlier today confirmed Twitter's acquisition of Bluefin Labs, a leading social TV analytics company and data aggregator that provides information to advertisers, agencies, and TV networks. The move enhances Twitter's partnership with ratings firm Nielsen which was announced in December to assist in developing the Twitter TV rating, a "centerpiece of social TV measurement" according to Twitter's Chief Operating Officer Ali Rowghani.