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Report: Apple set to add four new ad agencies alongside TBWA

04/09, 7:52pm

New hires won't impact existing relationships, unrelated to 2012 dispute

According to venerable industry trade magazine Ad Age, Apple is again expanding and diversifying its advertising firms and staff. The iPhone maker is said to be adding as many as four digital-advertising agencies to its roster, presumably in an effort to beef up its mobile and online advertising efforts. Apple will continue its longstanding relationship with TBWA/Media Arts Lab as its main partner, despite some now well-publicized spats in late 2012 and early 2013.

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'Non-final' HTC One Max render appears, 'Change' campaign launches

08/12, 5:10am

Leaked promotional image consistent with device photo leaks

A "non-final artwork" promotional render of the HTC One Max has leaked online, showing what the final device could look like. The render comes at the same time as the manufacturer reveals a new brand marketing campaign starring Robert Downey Jr. that will commence on August 15th in key markets around the world.

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Report: Apple to look outside company for new retail head

08/01, 8:48pm

Cook, Schiller have been handling role since Browett departure in October

Apple is looking outside its own ranks for a new head of retail operations, and has even hired an executive recruitment firm to assist in the search, reports say. Apple CEO Tim Cook, with assistance from other executives such as worldwide marketing head Phil Schiller, has been managing the retail side of operations since the company parted ways with UK import John Browett in October of last year. Browett, who tried to bring a leaner, more sales-oriented approach to the stores, quickly fell foul of Apple culture, employees and customers.

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Salesforce: Social.com offers Facebook, Twitter ad campaigns, metrics

04/23, 5:49pm

Advertising campaign app connects CRM with social listening tools

Salesforce.com is increasing its involvement in social media advertising by launching a new self-service, cloud-based product. Social.com aims to simplify campaigns for advertisers and ad agencies, by connecting social media advertisements with customer relationship marketing (CRM) and monitoring social media itself, in order to optimally advertise to the public.

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FTC announces winners for $50,000 Robocall challenge

04/03, 11:08am

Two proposals share prize for blocking marketing calls

The Federal Trade Commission has announced the winners of its contest to block illegal automated marketing calls. Two proposals share the $50,000 Robocall Challenge bounty, with entries from Serdar Danis and Aaron Foss using a combination of intercepting a call, using blacklists and whitelists, and a Captcha-style audio test on unknown callers.

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Google pays $125 million for SEO firm Channel Intelligence

02/06, 2:36pm

Company has been working with Google for years

Internet software and service incubator ICG Group has announced that Google is acquiring its partly-owned marketing division, Channel Intelligence. The deal is worth $125 million in cash, with ICG Group being paid $60.5 million for its stake in the company. The deal expected to close some time late in the first quarter.

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Cisco sued over 'Tomorrow Starts Here' advertising campaign

01/11, 11:29am

East Carolina University claims trademark infringed by Cisco

Cisco is being sued for trademark infringement over one of its marketing campaigns. East Carolina University in Greenville, North Carolina has announced the start of legal proceedings in a federal court, over the use of the slogan 'Tomorrow Starts Here' in a Cisco campaign shown on television, print publications, augmented reality, and also online.

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Apple's Greg Joswiak caught scouting competition at CES

01/11, 4:40am

Joz caught snooping on the opposition at CES

Apple’s head of iOS product marketing was spotted by journo Tom Kratiz of Paid Content on the floor at CES 2012. Kratiz was wandering around the Las Vegas Convention Center on Tuesday when he bumped into “Joz” just adjacent of Sony’s booth. He apparently “grinned sheepishly” after realizing he’d been recognized and stopped briefly to chat about what he’d noted.

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Phil Schiller's title changed, may reflect larger role

11/11, 7:50pm

Could be taking on retail responsibility

Sharp-eyed observers at TheNextWeb have noticed that Apple has subtly altered Senior Vice President Phil Schiller's title on Apple's leadership page, possibly representing changes being made internally to expand his role to also cover retail operations, formerly the territory of recently-departed head of retail Ron Johnson, who left Apple to head up JC Penney. Schiller was head of worldwide product marketing, and is now head of worldwide marketing.

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MarketBuddy 2.0 adds numerous new features

09/15, 10:05pm

MarketBuddy updated to 2.0

Excel Software is shipping MarketBuddy 2.0, an update to the automated marketing tool. Among the new features are custom fields, contact-record check boxes and choices, form creation and data entry. MarketBudy stores and organizes contact information, then automates marketing activities, like posting news to websites and sending press releases to distribution sites.

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TiVo lets viewers purchase products from Amazon

07/22, 3:50pm

TiVo teams with Amazon.com

TiVo on Tuesday announced it has teamed up with Amazon to offer buyers the opportunity to buy items associated with the shows they're watching via their TiVo remote. The new Product Purchase feature gives television advertisers to promote products sold on Amazon.com via in-show pop-ups that are related to mainstream TV shows. The feature would not only allow the possibility of viewers purchasing products featured on shows, such as a new album or book of a guest on a talk show such as Oprah.

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