Advertising campaign app connects CRM with social listening tools
Salesforce.com is increasing its involvement in social media advertising by launching a new self-service, cloud-based product. Social.com aims to simplify campaigns for advertisers and ad agencies, by connecting social media advertisements with customer relationship marketing (CRM) and monitoring social media itself, in order to optimally advertise to the public.
Two proposals share prize for blocking marketing calls
The Federal Trade Commission has announced the winners of its contest to block illegal automated marketing calls. Two proposals share the $50,000 Robocall Challenge bounty, with entries from Serdar Danis and Aaron Foss using a combination of intercepting a call, using blacklists and whitelists, and a Captcha-style audio test on unknown callers.
Company has been working with Google for years
Internet software and service incubator ICG Group has announced that Google is acquiring its partly-owned marketing division, Channel Intelligence. The deal is worth $125 million in cash, with ICG Group being paid $60.5 million for its stake in the company. The deal expected to close some time late in the first quarter.
East Carolina University claims trademark infringed by Cisco
Cisco is being sued for trademark infringement over one of its marketing campaigns. East Carolina University in Greenville, North Carolina has announced the start of legal proceedings in a federal court, over the use of the slogan 'Tomorrow Starts Here' in a Cisco campaign shown on television, print publications, augmented reality, and also online.
Joz caught snooping on the opposition at CES
Apple’s head of iOS product marketing was spotted by journo Tom Kratiz of Paid Content on the floor at CES 2012. Kratiz was wandering around the Las Vegas Convention Center on Tuesday when he bumped into “Joz” just adjacent of Sony’s booth. He apparently “grinned sheepishly” after realizing he’d been recognized and stopped briefly to chat about what he’d noted.
Could be taking on retail responsibility
Sharp-eyed observers at TheNextWeb have noticed that Apple has subtly altered Senior Vice President Phil Schiller's title on Apple's leadership page, possibly representing changes being made internally to expand his role to also cover retail operations, formerly the territory of recently-departed head of retail Ron Johnson, who left Apple to head up JC Penney. Schiller was head of worldwide product marketing, and is now head of worldwide marketing.
MarketBuddy updated to 2.0
Excel Software is shipping MarketBuddy 2.0, an update to the automated marketing tool. Among the new features are custom fields, contact-record check boxes and choices, form creation and data entry. MarketBudy stores and organizes contact information, then automates marketing activities, like posting news to websites and sending press releases to distribution sites.
TiVo teams with Amazon.com
TiVo on Tuesday announced it has teamed up with Amazon to offer buyers the opportunity to buy items associated with the shows they're watching via their TiVo remote. The new Product Purchase feature gives television advertisers to promote products sold on Amazon.com via in-show pop-ups that are related to mainstream TV shows. The feature would not only allow the possibility of viewers purchasing products featured on shows, such as a new album or book of a guest on a talk show such as Oprah.