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Apple vs Samsung, round two: Schiller takes stand

11/14, 11:32pm

SVP of Marketing describes iPhone as a 'bet-the-company' product

With a jury seated, the retrial concerning damages related to Samsung's infringing of Apple patents got underway in earnest on Thursday, largely taken up with procedural matters but also featuring brief testimony from Apple's Senior Vice President of Worldwide Marketing, Phil Schiller. In his few minutes of testimony, he told the jury about the original development of the iPhone, describing it as a "bet-the-company" high-risk product that might not have succeeded, with "almost everyone" at Apple involved at some point.

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