Company studies Twitter tweets to determine trends, ad effectiveness, more
Apple has confirmed to the Wall Street Journal that it has purchased social media analysis firm Topsy Labs for over $200 million, though the final price was not disclosed. The company declined to elaborate on why it acquired Topsy, which is mainly known for its analysis of Twitter's output of both tweets and user data -- but its ability to target ads to iTunes Radio and mobile users, find "influencers" or use Twitter's data on music tastes to help shape iTunes Radio stations are all among the possibilities.
New policy follows Netflix CEO investigation
The Securities and Exchange Commission has revised its reporting requirements, enabling companies to use social media to announce information that could be of interest to investors. The Commission cites its investigation into a Facebook post by Netflix CEO Reed Hastings, which noted viewership metrics and drove up the company's stock value, as the driving force behind its reconsideration and clarification of the current Regulation FD reporting requirements.
CNN set to close largest tech news acquisition
A rumor has circulated as SXSW that CNN is getting ready to acquire Mashable for $200 million. Reuters blogger Felix Salmon has posted a quick report saying that he had been told by ‘a little birdy’ that CNN is on the verge of purchasing the social media blog. According to Salmon, a source tells him that the announcement is expected on Tuesday.
Lets users listen offline, see friends' playlists
Former filesharing service Kazaa has released an app for the iPhone, iPad and iPod. The app allows subscribers to listen to an unlimited amount of music for a monthly fee. It can download songs and save playlists for offline listening. The Kazaa app also provides a social media function that shows subscribers what songs their friends are listening to or recommend.
Only group leaders can invite members to join
Social media sites like Facebook and Twitter offer users a way to talk to a larger, worldwide community -- but sometimes, a more private group chat would be better. That's the idea behind Glassboard, a new iOS app that allows users to create and invite others to participate in a private chat that is not searchable or discoverable to other users or outsiders. Only the group initiator can invite others to join. The chats can share location, pictures, videos and texts with only people known to them, according to the company.
Social media lets friends rate movies, video
Warner Brothers' social movie portal Flixter Collections entered public beta yesterday. The free service integrates with Amazon, Apple iTunes, Hulu and Netflix accounts and can be used to launch each of those services. Flixter can be configured to share media from a local hard drive. The site also connects users with movies still in theaters, with links to movie reviews, trailers and online ticketing.