One third could not give up using iOS apps for four days
In helping to celebrate the fifth anniversary of the iOS App Store yesterday, auction giant eBay -- who's own app is a consistent chart-dweller for mobile buying and selling -- revealed the results of a study that asked 200 iPhone users to resist activating any of the apps (other than the phone itself) for a period of four days. The results reveal a culture that is -- just five years after the first third-party apps appeared -- extremely dependent on them to organize their lives and perform their daily activities. Ebay monitored the four days without the apps and the first four days of participants getting to use them again.
Reinforces continued dominance of iPad in tablet market
Mobile usage analysis firm Onswipe, as part of a slideshow celebrating its second year of operation, revealed some further analysis of user data from iPads that in some cases reveal interesting habits and in others reinforce facts already known from other end-user studies. According to the analysis drawn from its 127 million users over two years, iPad users prefer landscape to portrait, email as the most popular method of sharing, and the peak usage time is around 10PM during the early days of the week, among other factoids.
Overall quality of experience slowly improving, ratings show
A study of 10,000 US computer users by customer satisfaction analyst Tempkin Group has once again ranked Apple as the top manufacturer for overall "computer experience" quality, which is defined as having excellent functionality, being accessible and generating the strongest positive emotions. This is the third year running that Apple has topped the list, but HP took second place -- losing by only two percentage points, and with a higher "functionality" rating than Apple. Sony and Lenovo were ranked least favorably of the 10 manufacturers rated.
Media said to be used for mood regulation
Consumers who were born into the world of mobile technology have been found to switch their attention between different media platforms or channels within the same platform approximately 27 times per hour, according to an Innerscope study published by Time Inc. The majority of younger "digital natives" also reported a preference for text messaging rather than calling.
Latest study continues disagreement over effects
A new study exploring the effects of cellular radiation has found no relationship between cellphone use and cancer in children and adolescents. The European study, which was published in the Journal of the National Cancer Institute, aimed to focus on the potential risks for young users, amid concerns that children are more sensitive to radiation than adults.
iPhone kybd loses out
The iPhone has captured a lot of attention with consumers due to its intuitive nature as well as the future SDK and enterprise functionality, but some users are stuck feeling that the keyboard could use some work. According to a study at Good Housekeeping, testers had little difficulty navigating the iPhone, but the keyboard proved to be trickier to use. Writer Amy Roberts notes that users had a tough time learning to type properly using the on-screen keyboard, versus handsets that featured a physical keyboard.